It goes without saying that mass media has become part and parcel of any contemporary society. The press, the radio and television play a very important part in the life of the society. They inform t educate 2nd entertain people. They also influence the way people look at the world ami plalre them change their views. As sociologist say news is not what happens, it is what you see of read about in mass media. In other words, mass media plays a very impor- tant role in moulding public opinion. Millions of people watch TV and read newspapers in their spare time. The daily gaper dominate family life at breakfast. Most of people can't do without a newspaper in the underground or during the lunch break. Say, my family subscribes to Izvestiya and Kom- somolka, because they are informative, inferring and objective. Pretty often I buy ... at the newsstands, as I'm interested in ... . . resist The radio is turned on most 0! tne time, creating a permanent background noise. In fact it does not interfere with your activities- I can easily listen to the radio whiie doing Maths, peeling potatoes or doing the washing up. Generally Tm not very keen on politics, but I do watch newsKHff various comm_entarv and dls-ttss- ^^ ^Bfed:"^p^^" j Mw\ several authofities "exchange views on social, ecpnprnic and political prob- lems, as weil'as ohbdOfts^^jfi'S^ M^St- A nuniber of sides- is represented :8& 'tetfthe listeners or the viewers mxM hear vari'bus opinions. In fact such broadcasts "are •ve'rF'g^uTp'wtli the Russian audi- ence, as pebple are afel'e. tb'see their leaders, deputies and presidents. Various sacfio and TY games, such as a panel game of a quit programme-also attract a large au- dience. During a radio panel-game people send q ues- tions to the .studio to be answered by the members of the panel, -who compete for the best results. ! personally ^dotg watching "Braiti Ring," because i do believe thM quick-minded intellectuals should be able to earn proper money. Besides, it's both exciting and educative. It's nq secret that some of the TV and radio sta- tions are owned by big corporations, thus the owners can advertise whatever they choose. Very eiten the firms and joint ventures sponsor shows and programmes, thus giving common people a good chance to make a fortune or to win a valuable prize. new inventions and technologies beccjrie popular and well known with the help of mass media. So mass media promotes quality and progress into our every day life. Of course advertising promotes business and ben- efits businessmen. However it annoys tie general public. The play you are watching on TV rrii^be interrupted several tipnes by -an appeal 4o Use a pew perfume or detergent, or drink a certatobeer. An I though we are used to eyerythirig: being advertised hatching such programmes gives one a headache ins :ead of providing relaxation. T would say that it's a great pi y* that such im- mense cultural possibilities of l&s^MtfiaSs media are ui&d d&nly lot the purpose, of sfelliip tridre thtrfgs.v. Same critics declare that a4vertising ^lo\vs gr&at com- mercial, fens to gull^ the. rest of tfaa people down to their owd ilitelleciiiat level. However it wtittldn't be fair q say that our mass me.dia do not try to raise thejmiltural level of the people or to develop their affeptic taste. I'm generally too short 61 time to attend an exhibition or Id goto the theatre, but 1 watch? play or a ballet on TV with great pleasure. Thus pass media can save us a lot of time, money and! elforts, keeping people aware of what is happening in the world around us.
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